![]() ![]() Allowing customers to add a message, name, or initials helps them feel a stronger tie to the product, it feels like it’s truly theirs. This can be for many types of personal items like cups, mugs, and most products that are gifted. One of the simplest cases is for personalization. When it comes to configurators, there are tons of use cases for them across a wide range of industries. And customer support has to deal with fewer requests that can be easily answered within the product configurator. There will be fewer returns to deal with (unless, of course, the item is damaged). Customers will often understand there is a lead time when ordering a customized item. Buyers often feel a stronger sense of ownership over the item as well, because they configured it to their liking.įor your business, a configurator will often lead to improved inventory management. A customized product can’t be returned on most ecommerce sites. This can lead to higher conversion rates.Īnother benefit is that returns are often decreased with product configurators. The tool walks them through “building” the product and explains each feature. This likely helps make customers feel more confident about buying blinds online and also reduces customer support calls.Ī product configurator allows customers to buy items online that they might otherwise not have felt confident purchasing. created a product configurator that illustrates each of these options with additional explanation. Blinds offer a ton of customization options from corded or cordless, colors, tilt, headrail, etc. If you’re not an expert in blinds, you’d probably actually want to go into a store so you can ask questions. Let’s say you wanted to buy custom blinds online. ![]() These tools have a multitude of benefits, the most important being to help the user visualize their customizations, reducing uncertainties and doubts about the final product. Since you’re past that last section, it’s likely you know you do want a product configurator, but perhaps you need to convince others at the company that it’s worth the investment. It may be a cool new tool to have, but it may not be worth the time and cost to invest. It’s important to really consider if you need a product configurator. That’s where a configurator can be a big benefit to customers.īut there are often cases where a configurator can actually complicate the process or add unnecessary steps, leading to more customer confusion. Even for something like a suit, there are many different options to choose from that a typical customer might not understand. customization toolĭoes your industry often rely on a support team to help customers configure products? Think of items like a car or computer that can require additional explanation for optional features or the difference between certain variants like a faster engine. Adding your name to a mug) to complicated use cases like designing an entire modular home, product configurators can seem like they’re useful for any site. From simple use cases like adding personalization to a product (ex. This can include creating a standalone app, testing out new payment options, and considering augmented reality on the product page. In the ecommerce space, there’s always a desire to explore new ways to help customers shop and, ideally, buy more. But that doesn’t mean every ecommerce store requires a product configurator. Visitors expect to have a streamlined experience no matter what item they’re ordering. These tools are more important than ever as consumers get more used to being able to order anything from a motorcycle to a bracelet online. These are often used for products that have a lot of features or options a customer needs to select: cars, computers, modular homes, glasses. Of course, as someone reading this article it’s likely you already know this.įor the uninitiated, a product configurator is a way to visually represent a product based on the options and customizations a customer makes. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders - all with a few clicks of the mouse.Not every website needs a configurator, there we said it. Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. ![]() Feel free to link in your description, however unapproved links matching above criteria may result in ban. No spamming, content marketing, advertising, promotions of any kind allowed. Please post all reviews to r/reviewmyshopify
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